Emotions and technological innovation adoption intention

The study of emotions in the innovation adoption process has received increased attention in the innovation and marketing literature. We explore the role of affect as an antecedent of utilitarian and hedonic benefits. The model was tested with a representative sample of the French on-line population composed of 1516 individuals. Results validate the role of affect as an antecedent of functional and hedonic benefits and show that their impact varies according to affect valence. Our paper presents one of the first empirical validations of emotion influence in the innovation adoption process.