Measuring sustainable performance: towards integrated reporting

Today, with the requirements of sustainable development regarding business strategies, it is necessary to develop a new performance measurement model consistent with the concept of sustainable development (SD). Indeed, sustainable development has imposed as a new way of thinking. The first step to pilot SD is therefore to have an "integrated thinking" whether to make "integrated reporting" or, even more, to do management better. In this chapter, we propose a new measure of the overall performance of banks in order to create value for different stakeholders as promoted by the International Integrated Reporting Council (IIRC). We address this topic by recalling the need to go beyond the financial criteria to measure the overall performance. We contribute to the debate on integrated reporting and integrated thinking by proposing financial and extra-financial attributes. The performance measure proposed by the IIRC remains descriptive. For this reason, on the basis of the CSR approach, we propose a sustainable performance index to promote integrated reporting. This chapter is organized as follows. The theoretical foundations section is devoted to the literature review; we will focus on the analysis of the concept of sustainable development, stakeholder theory, sustainable performance and integrated thinking/ integrated reporting. As for the methodology section, it is devoted to the adopted methodology, followed by the conclusion.