Publication
Social Media Adoption: A Process Based Approach
PME
intelligence sociale
adoption des réseaux sociaux
communication sur les réseaux sociaux
adoption de la technologie
2016
2016, Journal of Organizational Computing and Electronic Commerce, 26(4), pp.344-363
Abstract
These preoccupations resulted in the two institutions coming to an obvious conclusion: only major change could stop our respective stories ending in tragedy. Such a project could even enable us to achieve a common dream of a global business school in line with the aspirations of students from all over the world and the expectations of companies in the new knowledge economy.