Skip to main content

EN
FR
PT-BR
CN

Navigation rapide

Programmes
Companies

Search by keywords

Current research

EN
FR
PT-BR
CN

Boutons supérieurs du menu déroulant

Brochures
Apply

Main menu EN

About SKEMA
- SKEMA Business School
  Missions & Values
  
  History
  
  Strategy
  
  Rankings
  
  Accreditations & recognitions
  
  Governance
  
  SKEMA brand
  
  Work at SKEMA
- Impact & Transitions
  SKEMA Transitions
  
  Entrepreneurship
- Student and campus life
  Student clubs
  
  Financial support
  
  Accommodation
  
  Health services
- Newsroom
Programmes & Schools
- Undergraduate programmes
  Bachelors
  
  ESDHEM
- Grande École / Master in Management
- Masters of Science (MSc)
- Mastère Spécialisé® (MS)
- Executive Education
- Doctoral programmes
- SKEMA Schools
- Compare our programmes
Faculty & Research
- Faculty
  Academies
  
  Faculty members
  
  Faculty recruitment
- Research
  Research centres
  
  Publications
  
  Knowledge transfer & expertise
Executive Education
- SKEMA Executive Education
- Degree programmes
  Executive Mastère Spécialisé®
  
  Global Executive MBA
- Certificates
- Short programmes
- Online programmes
- Customised programmes
- Study Tour
Corporate relations
International
Campuses & locations
- SKEMA Brazil
- SKEMA Canada
- SKEMA China
  Nanjing Campus
  
  Suzhou Campus
- SKEMA France
  Grand Paris Campus
  
  Lille campus
  
  Sophia Antipolis campus
- SKEMA South Africa
- SKEMA UAE
- SKEMA USA

Boutons inférieurs du menu déroulant

Companies
Alumni
Press
Contact us
Support SKEMA

Breadcrumb

Home
Publications

Publication

Stratégie, Marketing et développement durable

2012

Christophe Sempels ,

Jonas HOFFMANN

2012, Marketing Grandes Ecoles, 11

Footer-EN

About SKEMA
Programmes & Schools
Our locations
Other websites SKEMA
Terms of use

Boutons du pied de page

Apply
Brochures
Contact us

Subscribe to our newsletters

Stay informed and never miss an update - subscribe to our newsletters.

Image
Image
Image

Image
Image
Image
Image