Publication

Using Scenario Planning to Reshape Strategy

2017
Rafael Ramirez ,
Steve CHURCHHOUSE ,
Alejandra PALERMO ,
Jonas HOFFMANN

2017, MIT Sloan Management Review, 58(4), pp.31-37

Abstract

Rather than trying to predict the future, organizations need to strengthen their abilities to cope with uncertainty. A new approach to scenario planning can help companies reframe their long-term strategies by developing several plausible scenarios.