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Camille Wattel: an alumna bringing together companies and athletes
Camille Wattel, an alumna of the Master in Management (PGE) programme, has created SportsWIDE, a startup that supports companies in their sponsorship activities with high-level athletes. The young company is incubated at SKEMA Ventures.
Combining her passion for sport and her profession – this is the challenge taken up by Camille Wattel, a 2018 graduate of the Master In Management (PGE) programme. Following a rewarding experience as a marketing and sales assistant at the property development company Bouygues Immobilier, the young woman decided to take the entrepreneurial plunge and launched her startup SportsWIDE in April 2021.
This was after a work-study programme in marketing for Bouygues Immobilier, a final-year internship at Nike and a technical sales role at ON Running. "I loved what I was doing but I wanted to throw myself into a new challenge, I wanted to do something different. SportsWIDE is a project that I've been developing since October 2020 and that was officially created in April 2021", recalls Camille Wattel.
Incubated at SKEMA Ventures
Camille Wattel's young startup is incubated at SKEMA Ventures. In this respect, the young entrepreneur was supported by Franck Arnold, manager of The Venture Factory at the Sophia Antipolis campus, in the design and launch of her project. "Thanks to SKEMA Ventures, I was able to join the Initiative France network, which finances and accompanies entrepreneurs. With SKEMA Ventures, I was also able to fine-tune my business plan and build the project upstream," says the alumna from Annecy. She adds: "It has taken a little longer than I thought, but I just signed two contracts in January 2022 and a third one is coming to fruition!"
Supporting companies in their sponsoring activities
SportsWIDE's objective is to help companies have sponsorship with high-level athletes by offering a bespoke service that is adapted to the prospect's strategy. "I support companies in the conception of their sponsoring campaign. Through my network, I help brands determine which athlete is suitable as well as the duration of the sponsorship. Thanks to SportsWIDE, companies gain time in the creation and management of their partnerships," explains Camille.
When it comes to submitting athlete profiles to her clients, Camille relies on her contacts with Olympic and Paralympic athletes.
