News
International Marketing and Business Development Master programme launches at SKEMA USA
August 2022 was an exciting milestone for the Raleigh campus, who welcomed its first class of Master students specialising in International Marketing and Business Development (IMBD).
SKEMA Programme Director Camille Faure traveled from France to Raleigh to welcome the 2022/23 class, present the IMBD Orientation Session, and meet in person with faculty members who will be teaching on site.
Through this global programme, which is now offered on six SKEMA campuses (Brazil, China, France, USA), students acquire a wide variety of core competencies that are essential for marketing and business development leaders: Brand Management, Innovation & Creativity, Strategic Marketing, Sales & Business Development, and more. IMBD students who opt to study on the Raleigh campus also have the opportunity to develop a deep knowledge and understanding of the US market and business practices thanks to the 'US Culture & Business' course.
