Certificate programmes

Programme executive

Introduction to strategy

Distance learning

Each strategic decision taken has an impact on the company, competitors and the market. Understand the fundamental concepts of strategy, develop analytical and critical thinking, increase performance in reporting strategic recommendations.

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Practical information
Domain
Leadership & Management
Target audience

​Executives and managers
Duration

​​8 weeks (3 hours of learning time per week)
Date

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Fees

€780 excluding tax
In-company training : contact us
Contact

​Céline Brocard
+33 4 93 95 32 48
info.executive@skema.edu

Overview

 

  • Become familiar with fundamental concepts in strategic management, such as: strategy identification and evaluation; industry analysis; challenges to competition; firm and industry evolution; what business to be in and how to compete in existing businesses
  • Understand the impact of strategic actions on business and corporate strategy
  • Become proficient in analytical and critical strategic thinking and develop skills in reporting strategic recommendations

Quizzes and evaluations, group case study, exercises done individually

  • Distance learning and certification, with an eight-week format adapted to your operational constraints
  • An immersive digital platform to access at any time a wide range of resources (courses, videos, articles...) and learn in complete freedom & mobility
  • Pedagogy that encourage and facilitate interaction and collaboration between participants, through integration into a community of learners facilitated by the professor. Students carry out a case study in subgroups and benefit from a debriefing of the evaluation work
  • A final assignment to facilitate transferring what you have learned in the course to your own job.

Training programme

 

Week 1 - Introduction to strategy

Week 2 - Environmental analysis

Week 3 - Internal analysis and strategic fit

Week 4 - Business strategy

Week 5 - Corporate strategy

Week 6 - Case study in groups

Week 7 - Webinar (case study debrief)

Week 8 - Roadmap for action

Pre-required

No prerequisites required