Professors

Güliz GER

Professor

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Güliz GER

Academy

Innovation

Research center

Marketing Interactions

Location

Lille

Discipline

Marketing
Education
1985
Ph.D. in Marketing, Northwestern University, United States of America
1977
Master in Marketing, Middle East Technical University, Turkey
1974
BSc in Psychology, University of Illinois at Urbana-Champaign, United States of America
Experience
Full-time academic positions
Since 1986
Professor, Bilkent University, Turkey
Other academic affiliations and appointments
Since 2018
Researcher in Marketing, SKEMA Business School, France
2017 - 2020
Visiting Prof, University of Southern Denmark, Denmark

Peer-reviewed journal articles

ECKHARDT, G.M., BELK, R., BRADFORD, T.W., DOBSCHA, S., GER, G. and VARMAN, R. (2022). Decolonizing marketing. Consumption Markets & Culture, 25(2), pp. 176-186.
GER, G. (2018). Research Curation: Intersectional Structuring of Consumption. Journal of Consumer Research, 45.
KURUOGLU, A. and GER, G. (2015). An Emotional Economy of Mundane Objects. Consumption Markets & Culture, 18(3), pp. 209-238.
GER, G. (2014). The Art and Science of Ethnography. International Journal of Market Research, 56(4), pp. 553-556.
GER, G. (2013). Islamic marketing at the Nexus of global markets–religions–politics and implications for research. Marketing Theory, 13(4), pp. 497-503.
EMINEGÜL, K. and GER, G. (2011). Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject. Journal of Consumer Research, 37(5), pp. 737-760.
SANDIKCI, and GER, G. (2010). Veiling in Style: How Does a Stigmatized Practice Become Fashionable? Journal of Consumer Research, 37(1), pp. 15-36.

Book chapters

GER, G., KARABABA, E., KURUOGLU, A., TURE, M. and TUBA, U. (2018). Debunking the myths of global consumer culture literature. In: Olga Kravets, Pauline Maclaran, Steven Miles and Alladi Venkatesh eds. The Sage Handbook of Consumer Culture. 1st ed. Cambridge: SAGE Publications, pp. 79-101.
GER, G. (2017). Consumption in the web of local and global relations of dominance and belonging. In: Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger eds. Routledge Handbook on Consumption. 1st ed. London: Routledge, pp. 121-135.
FAURHOLT CSABA, F. and GER, G. (2013). Patina meets Fashion: On the Evaluation and Devaluation of Oriental Carpets, In: Brian Moeran and Bo T. Christensen (ed.). Exploring Creativity: Evaluative Practices in Innovation, Design and the Arts. 1st ed. London: Cambridge University Press, pp. 260 - 277.

Editorials of a journal

GER, G. (2017). The Paramountcy of Context: Introduction to Special Issue on Popular Culture and Markets in Turkey. Markets, Globalization & Development Review, 2(2).