Motivations intrinsèques et extrinsèques des utilisateurs de systèmes de covoiturage

The sharing economy enables the emergence of new Product-Service Systems, which are both environmentally friendly and economically attractive business models for all stakeholders involved. This article examines the motivations of users of car sharing platforms, investigating intrinsic and extrinsic drivers behind their attitude and behavior in adopting these systems. To do this, we have adapted a scale based on Self-Determination Theory in order to examine the intentional behavior of 158 car sharing service users. We found that both intrinsic motivation factors (environmental perspective and enjoyment) and one extrinsic factor (economic benefit) strongly contribute to creating a favorable attitude concerning the practice of car sharing. However, expectations surrounding reputation do not seem to influence users’ attitudes or behavioral intention. We discuss the managerial implications of these findings for innovation in this domain