A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective

Social media in higher education is becoming increasingly important both in courses' delivery and assessment. This research explores the adoption of social media as a supporting tool in undergraduate (UG) education using both educators' and students' perspectives. The first study involves a survey of 205 educators who reported their views on the importance and use of social media within their management courses. The second study consists of four focus groups, which provides insights into students' perspectives and attitudes toward the use of social media by their educators in higher education. Results show that both educators and students acknowledge the importance of incorporating social media in delivery and assessment of courses and highlight its positive impact on students' deep learning experience and engagement, as well as their enhancement of collaborative and organizational skills. However, faculty is advised to keep a balance in terms of relevance of social media use, control, and usage level of social media platforms.