Professors

Anastasia STATHOPOULOU

Professor

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Anastasia STATHOPOULOU

Academy

Transformation

Research center

Marketing Interactions

Location

Sophia Antipolis

Discipline

Marketing
Education
2013
PhD, Marketing, Bayes Business School, Great Britain
Experience
Full-time academic positions
Since 2024
Professor of Marketing, SKEMA Business School, France
2023 - 2024
Professor of Marketing, International University of Monaco, Monaco
2019 - 2023
Associate Professor of Marketing, International University of Monaco, Monaco
2017 - 2019
Assistant Professor of Marketing, International University of Monaco, Monaco
2011 - 2017
Lecturer of Marketing, Birkbeck, University of London, Great Britain

Peer-reviewed journal articles

BALABANIS, G., STATHOPOULOU, A. and CHEN, X. (2024). A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China. International Marketing Review.
STATHOPOULOU, A., KREUZER, M. and FRISENBERG, C. (2024). Is social media B2B engagement driven by impression management strategies? Understanding corporate-driven versus individual-driven LinkedIn profiles. Industrial Marketing Management, 121, pp. 55-73.
BALABANIS, G., STATHOPOULOU, A. and BALABANIS, J. (2024). Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values. Journal of International Marketing.
BOUKIS, A., CHRISTODOULIDES, G., SEMAAN, R. and STATHOPOULOU, A. (2024). What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing. Journal of Business Research.
MICHEL, G., STATHOPOULOU, A. and VALETTE-FLORENCE, P. (2022). Luxury is still alive and well: A spotlight on its multifaceted components. Journal of Business Research, 153, pp. 276-284.
STATHOPOULOU, A., QUANSAH, T.K. and BALABANIS, G. (2022). The Blinding Effects of Team Identification on Sports Corruption: Cross-Cultural Evidence from Sub-Saharan African Countries. Journal of Business Ethics, 179(2), pp. 511-529.
BALABANIS, G. and STATHOPOULOU, A. (2021). The price of social status desire and public self-consciousness in luxury consumption. Journal of Business Research, 123, pp. 463-475.
STATHOPOULOU, A. and BALABANIS, G. (2019). The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption. Journal of Business Research, 102, pp. 298-312.
STATHOPOULOU, A., SIAMAGKA, N.T. and CHRISTODOULIDES, G. (2019). A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective. European Management Journal, 37(4), pp. 421-431.
BALABANIS, G., STATHOPOULOU, A. and QIAO, J. (2019). Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations. Journal of International Marketing, 27(2).
STATHOPOULOU, A., BOREL, L., CHRISTODOULIDES, G. and WEST, D. (2017). Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement? Psychology and Marketing, 34(4), pp. 448-462.
STATHOPOULOU, A. and BALABANIS, G. (2016). The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers. Journal of Business Research, 69(12), pp. 5801-5808.
CHATZIDAKIS, A., KASTANAKIS, M. and STATHOPOULOU, A. (2016). Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement. Journal of Business Ethics, 133(1), pp. 95-109.