Publication
The MUST Mix Strategy for branded mobile applications
2014
In: ICMB: International Conference of Mobile Business, 2014, London
Main menu EN
-
About SKEMA
- SKEMA Business School
- Impact & Transitions
- Student and campus life
-
Newsroom
-
Programmes & Schools
-
Faculty & Research
- Faculty
- Research
-
Executive Education
-
Campuses & locations
-
SKEMA Brazil
-
SKEMA Canada
- SKEMA China
- SKEMA France
-
SKEMA South Africa
-
SKEMA UAE
-
SKEMA USA
-
SKEMA Brazil
Boutons inférieurs du menu déroulant