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BBA Brazil students in rebranding project for Dutch companies
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During the first semester of 2023, in the Digital Marketing course taught by Prof. Rachel Patrocínio, Brazilian BBA students developed a project for the Netherlands Business Support Office.
The goal of the project was to consider new online positioning on LinkedIn for the cluster of Dutch companies in the mining area, DTTD, with the creation of a visual identity for DTTD and not for each company separately.
The project deliverable consisted of a complete strategy including technical aspects and adherence to Brazilian corporate culture, since the objective of the cluster is commercialisation with the local market. In addition to improving practical skills in the area of digital marketing, students needed to immerse themselves in the mining market, developing in another important sector.
As a conclusion to the project, students presented it to representatives of the Dutch cluster and the Embassy of the Netherlands in Belo Horizonte and all received an international certificate from the Kingdom of the Netherlands.
