Natura develops project in partnership with SKEMA Brazil students

At the beginning of the second semester of 2022, international and Brazilian students from the MSc International Business, MSc International Marketing Business Development and the BBA, received a challenge from the Learning and Development area at Natura&Co. The challenge was to collaborate with the development of brand strategies and with the development of communication and engagement solutions for Natura&Co employees in its learning ecosystem.

In the past few months, they have dived into the Natura &Co universe, held meetings with the company's teams and received support from professors Dennys Eduardo Rossetto, Mônica Carvalho, Carla Figueiredo and Raquel Patrocínio, to develop their proposals. The final presentation took place at the company's headquarters, in São Paulo, where students had the opportunity to learn about Natura&Co's infrastructure and deliver proposals to those responsible for the project. They presented the results of their involvement with strategic brand planning and high-level communication.

When SKEMA establishes partnerships with large companies, it builds important connections for the exchange of knowledge: students become increasingly connected with market demands and, in return, offer different perspectives on the business of the partners. At SKEMA, we always seek to develop partnerships to promote this market approach with our students, providing the realization of projects that solve companies' real problems .