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Podcast: Could Joey, Rachel, Chandler & Co. Have Been Friends in the Age of Social Media?
In the 11th episode of "Makes Sense?", the podcast by SKEMA Business School, listeners dive into the heart of a riveting contemporary debate: the impact of social media on relationships. This instalment, hosted by Mary Michaelides, features Patricia Rossi, a marketing professor and member of the Marketing Interactions research centre, delving into a remarkable query: how would the interactions of the iconic "Friends" group have evolved if they had lived in our era, one of digital omnipresence?
"Friends", the seminal series that defined the '90s, made us all dream of a friendship as strong as that of Joey, Rachel, Chandler, and the rest. Yet, the final episode aired 20 years ago, a time when the internet was in its infancy, devoid of the pervasive social media and smartphones of today. In today's digital universe, how would the dynamics of this tight-knit friend group have changed? Patricia Rossi, an associate professor of marketing at SKEMA, lends her expertise on the upheavals brought by new technologies in our social interactions.
She examines with particular insight how platforms like Twitter or Tinder might have altered the group's dynamics. Imagine Chandler trying to entertain his audience with clever tweets, or Ross meeting Rachel on Tinder rather than through the unlikely circumstances involving a coffee shop and a botched wedding. Find out the answers to these speculations in the new episode!
More information about Patricia Rossi's research
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