Double degree & partnerships
Programme
MSc Digital Marketing and Business of Entertainment
Practical information
Type of programme
Full time
Duration
2 years
Tuition fees
€35,000 for the One-Year MSc, €47,000 for the Two-Year MSc
Location
Los Angeles (USA), Sophia Antipolis (France)
Language
English
Start date(s)
September
Admission level
High school + 3 years of study, Bachelor degree
Degree
Master degree
Programme overview
A digital marketing background with a specialisation in entertainment
Programme jointly delivered by UCLA Extension and SKEMA Business School
Entertainment, music, digital marketing programme outline
SKEMA and the prestigious US university UCLA Extension offer a programme specifically
co-constructed to meet the challenges of transformation and expansion in the entertainment sector.
All students follow a common programme in digital marketing and Business of Entertainment:
Digital marketing tends to use tools that are increasingly close to the film industry, while the entertainment industry uses digital marketing more and more widely for promotion. Video content platforms like Netflix, Amazon Prime, Disney+, and the industry on a larger scale, have accelerated the need for content and its promotion. This has created new opportunities for students.
UCLA is ranked 13th Best Global University (US News & World Report 2021 rankings) and is the number-one public university in the United States. The best researchers in the world work there and its alumni network includes various scholars, researchers, athletes, Oscar-nominated actors and directors, leaders in government, etc.
UCLA Extension has been UCLA’s continuing education for over 100 years. The classes are taught by instructors with a practical knowledge of the professional world, with the aim of facilitating students’ transition into the professional world as much as possible.
Internationally recognised credits are attached to all UCLA Extension programmes.
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Study in L.A.
At the heart of the entertainment industry.Opportunities
To connect with the key people and companies in the entertainment industry.Dual skills
As well as business and management of entertainment, you will acquire key competencies in digital marketing. This programme provides a broad overview of the digital marketing landscape, and also builds essential skills in social media marketing, digital analytics, SEO, influence marketing, and emerging trends.Close links with industry
UCLA Extension instructors are industry experts who bring their real-world knowledge and experience to class. Courses are designed to be interactive and challenge students to apply what they learn in real-world scenarios through the use of case studies and projects.Work in the US
If students complete two semesters of in person full-time study, they will be eligible to apply for paid temporary work authorisation in the U.S through Optional Practical Training (OPT). -
- A practical, real-world approach to each field of study.
- An opportunity to study with American students and international students.
- Gaining up to one year of work experience in the U.S. after earning the certificate.
- Joining the UCLA alumni association.
- The Custom Programmes & Corporate Education department providing tailored support for each individual student
- Application advisement for certificate programme and F-1 visa
- Blend of day-time and evening courses
- Mix of private cohort courses and open enrollment
- UCLA and UCLA Extension classrooms
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- Subject to completion of all the graduation criteria, students receive the DESMI* or the Master in Management they are enrolled in a certificate from UCLA Extension: Business & Management of Entertainment. A “certificate” is a programme that is approved for the F-1 visa, which enables students to study full time in the United States.
- One-week custom programme
The programme in videos
Courses
Admissions
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Financing
2025/2026
Careers
Contact us
A team is at your disposal for any further information you may require.
Indian subcontinent
JHAVERI Viragi
Latin America & Western Europe (except France)
DI GIROLAMO Pauline
North Africa & Middle East
FACE Stéphanie
Sub-Saharan Africa
AYERNOR Harriet
China & Northeastern Asia
YANG Jade
Eastern Europe, Central and Southeast Asia, Oceania
Lu Yongfeng