Double degree & partnerships

Programme

MSc Digital Marketing and Business of Entertainment

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Practical information

Type of programme

Full time

Duration

2 years

Tuition fees

€35,000 for the One-Year MSc, €47,000 for the Two-Year MSc

Location

Los Angeles (USA), Sophia Antipolis (France)

Language

English

Start date(s)

September

Admission level

High school + 3 years of study, Bachelor degree

Degree

Master degree

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Logo accréditation Diplôme conférant grade de Master contrôlé par l'état
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Programme overview

A digital marketing background with a specialisation in entertainment

Programme jointly delivered by UCLA Extension and SKEMA Business School
 

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Entertainment & digital marketing p​rogramme outline

SKEMA and the prestigious US university UCLA Extension offer a programme specifically 
co-constructed to meet the challenges of transformation and expansion in the entertainment sector. 

All students follow a common programme in digital marketing and Business of Entertainment: 

Digital marketing tends to use tools that are increasingly close to the film industry, while the entertainment industry uses digital marketing more and more widely for promotion. Video content platforms like Netflix, Amazon Prime, Disney+, and the industry on a larger scale, have accelerated the need for content and its promotion. This has created new opportunities for students.

UCLA is ranked 13th Best Global University (US News & World Report 2021 rankings) and is the number-one public university in the United States. The best researchers in the world work there and its alumni network includes various scholars, researchers, athletes, Oscar-nominated actors and directors, leaders in government, etc.

UCLA Extension has been UCLA’s continuing education for over 100 years. The classes are taught by instructors with a practical knowledge of the professional world, with the aim of facilitating students’ transition into the professional world as much as possible.

Internationally recognised credits are attached to all UCLA Extension programmes.

  • Stud​​y in L.A.
    At the heart of the entertainment industry.

    Opportunities
    To connect with the key people and companies in the entertainment industry.

    Dual skills
    As well as business and management of entertainment, you will acquire key competencies in digital marketing. This programme provides a broad overview of the digital marketing landscape, and also builds essential skills in social media marketing, digital analytics, SEO, influence marketing, and emerging trends.

    Close links with industry
    UCLA Extension instructors are industry experts who bring their real-world knowledge and experience to class. Courses are designed to be interactive and challenge students to apply what they learn in real-world scenarios through the use of case studies and projects.

    Work in the US
    If students complete two semesters of in person full-time study, they will be eligible to apply for paid temporary work authorisation in the U.S through Optional Practical Training (OPT).

    • A practical, real-world approach to each field of study.
    • An opportunity to study with American students and international students.
    • Gaining up to one year of work experience in the U.S. after earning the certificate.
    • Joining the UCLA alumni association.
    • The Custom Programmes & Corporate Education department providing tailored support for each individual student
    • Application advisement for certificate programme and F-1 visa
    • Blend of day-time and evening courses
    • Mix of private cohort courses and open enrollment
    • UCLA and UCLA Extension classrooms
    • Subject to completion of all the graduation criteria, students receive the DESMI* or the Master in Management they are enrolled in a certificate from UCLA Extension: Business & Management of Entertainment. A “certificate” is a programme that is approved for the F-1 visa, which enables students to study full time in the United States.
    • One-week custom programme

Courses

Admissions

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French State Certification label guaranteeing the reception facilities quality offered to international students.
More information here

Financing

2025/2026

Careers

Contact us

 

A team is at your disposal for any further information you may require. 

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Viragi Jhaveri

Indian subcontinent

JHAVERI Viragi

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Pauline Di Girolamo

Latin America & Western Europe (except France)

DI GIROLAMO Pauline

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Stéphanie Face

North Africa & Middle East

FACE Stéphanie

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Sub-Saharan Africa

AYERNOR Harriet

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Yang Jade

China & Northeastern Asia

YANG Jade

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Yongfeng Lu

Eastern Europe, Central and Southeast Asia, Oceania

Lu Yongfeng

Last testimonials

  • Testimonial

    MSc Digital Marketing and Business of Entertainment

    Anthea Guiost

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     I chose this programme because it matches the career I envision.

  • Testimonial

    MSc Digital Marketing and Business of Entertainment

    Jeanne Berceron

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    This final year of the Master’s programme has been an incredibly enriching experience. 

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