Management
Programme
MSc Sport, Event & Hospitality Management
Practical information
Type of programme
Full time
Duration
1 or 2 years
Tuition fees
€19,000 for the 1-year MSc / €38,000 for the 2-year MSc
Location
Sophia Antipolis (France)
Language
English
Start date(s)
September, January
Admission level
High school + 3 years of study, Bachelor degree
Degree
Master degree
Programme overview
On the French Riviera, home to numerous sports organisations and major events, join us and learn in an industrially focused, practical way.
This MSc is a full-time programme with eight months of courses followed by work experience or a research project.
The MSc in Sport, Event & Hospitality Management will equip you with the knowledge and competences necessary for you to enter your chosen career field rapidly and effectively.
From Day 1, you will learn about the most important issues and developments and how to lead and manage when faced with the challenges they pose. As part of this, you will develop your skills in key areas including decision making, managing people, deploying technology, and data analysis.
Our teaching is highly practical and always industrially focused – we are single-minded in preparing you for the workplace. Accordingly, you will engage in live company projects, meet with industry professionals, participate in business simulations, disseminate your work amongst key industry stakeholders, and make site visits to relevant organisations.
Throughout our programme, teaching and learning takes place on a multidisciplinary basis. You will develop an in-depth understanding of consumers, but also of employees, business partners, and government officials. You will learn how to formulate and implement strategy, but also how to manage tactically as well as how to deal with problems and crises.
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Our MSc in Sport, Event, and Hospitality Management is the direct outcome of extensive consultations with industry professionals, academics, and other key stakeholders. Drawing from their insights, we have created a programme that addresses the most important issues and challenges currently facing these industries.
Amongst the issues and challenges, we examine are how cities compete to host major sport, business, and cultural events; how professional sports clubs make money; how hospitality contributes to consumer experiences, as well as many others.
In one class you may find yourself considering the benefits and pitfalls for a sport sponsor of doing business in Qatar. In another class, you might be planning a ten-year strategy for a major hotel brand or designing a New York-based event that combines music, fashion, and lifestyle decisions. Otherwise, you could be asked to formulate environmental policies for mega-events staged on the Cote d’Azur.
Whatever the issue, challenge or class, our programme is delivered with practical solutions and industrially relevant outcomes in mind. Our goal is, on graduation, that you will be able to make a seamless transition into the world of work. Accordingly, we will help equip you with people management and financial management skills. You will be introduced to radical and transformative ways of thinking and working.
And you will learn how to negotiate, strike deals, and sell. At the same time, we will ensure that you are exposed to the very latest thinking in fields such as sport marketing and event programme management, hospitality business models and service design, and more.
Programme courses
Admissions
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Financing
2025/2026
Careers
MSc employment survey (class of 2023)
- Net employment rate (at six months): 100 %
- 40 % work outside of their home country
- Business areas students choose to work in : Business Development & Sales, Project Management, Digital Services, Marketing, Communications
Careers with this master's in sport and tourism
The global sport, event, and hospitality industries are worth billions of Euros and employ millions of people across the world. In mature economies such as France, the United States and Australia, these industries typically contribute up to 11% to annual Gross Domestic Product. Elsewhere, in countries like Saudi Arabia, China, and Brazil, there are ambitions to build sport economies of a comparable size.
Across the world, there is a growing demand for appropriately educated and skilled people to work in these industries, at local, national, and international levels. Whether your professional ambitions are in sport, events, and hospitality, or even in fashion, music or entertainment, your mission will be to provide and manage high quality experiences for increasingly demanding customers.
Graduates of our MSc will meet this challenge, finding work in managerial, leadership, and consulting positions, across a range of different organisations that include governing bodies, government, specialist consultancies, entertainment or sporting venues, teams, clubs, major brand sponsors, event promoters, social media business, broadcasters and many more.
Given the international and global nature of the sport, events, and hospitality industries, we will prepare you accordingly. Our students, academic staff, and industrial partners come from across the world. The case studies and projects you will work on typically have an international or global focus. Whilst our students normally go on overseas trips to visit organisations and events that enhance your knowledge about the world.
Many of our students have the confidence to set up their own business and SKEMA offers on-going support to help/monitor the initial steps for growth. For those students who chose to gain experience in the Industry, the typical positions could be the following: Event Projet Manager/Director, Director of Sales & Marketing, Revenue Manager, Head of Sourcing/Contracting, Operations Manager, Key account Manager, Sport Agent, Sponsorship Manager, Country/Destination Manager.
Recruiting organisations
SKEMA graduates have long been successful in securing positions with high-profile organisations such as the International Olympic Committee, the United Nations Environment Programme (UNEP), 5* Hyatt Hotel Palais de la Méditerranée in Nice, Hilton, Marriott & Accor hotels on the Côte d’Azur and across the World.
Career development workshops are incorporated into our programme, whilst many of the courses you will study are delivered by industry experts with excellent links to practitioners. Furthermore, we work with industry partners to ensure that our students are familiar with trends, developments, and opportunities in the labour market. By 2030, these three industry sectors combined are expected to employ in excess of 430 million people globally - more than 11% of the global working population.
Our employment track record helps to illustrate our strong belief that the MSc in Sport, Event and Hospitality prepares graduates for a range of different careers across multiple industrial sectors.
Partner/recruiting organisations include
Accor, Berlutti, Club Med, COJO Paris 2024 (Organizing Committee for the Olympic Games), Four Seasons, Hilton, Hyatt Hotels, Marriott, META, Nestlé, Pernod Ricard, Radisson Hotels, Salzburger Festspielfonds, Smartbox, Suisse Tourisme, Summer Hotels, Tactic Event, Voyage Privé
SKEMA Talent & Careers : Get ready for your career
SKEMA Talent & Careers, made of career consultants and dedicated experts, supports students in getting ready for their professional project, in discovering jobs, companies and business sectors, and in sourcing internships and jobs.
Our mission is to give you all the resources, methods and opportunities to successfully get on the job market.
Professional development
Build your professional project at each step of your studies thanks to dedicated support and resources.
Corporate events
Meet companies and recruiters, learn more about jobs and business sectors.
Internship and job search
Find your dream internship among a large number of offers available to you, in France or abroad.
Personalised advice
Discuss your plans further with a Talent & Careers consultant and get individualised guidance.
SKEMA Alumni : A powerful, supportive network
As an MSc student, you will become a member of SKEMA Alumni, a network of more than 60,000 graduates in key positions in more than 145 countries around the world. You will benefit from the numerous services that will help you to promote business opportunities, meetings and professional development.
Student testimonial
"I achieved my goals thanks to the personalised coaching I received from qualified professionals.
I was referred to the Talent & Careers team to get professional advice regarding my CV, cover letter and the steps I needed to succeed with my professional ambitions. During our regular exchanges, we defined a personalised strategy in line with my expectations.
I have found an internship in a company with great values and I want to thank the Talent & Careers team for their precious advice."
Contact us
A team is at your disposal for any further information you may require.
Indian subcontinent
JHAVERI Viragi
Latin America & Western Europe (except France)
DI GIROLAMO Pauline
North Africa & Middle East
FACE Stéphanie
Sub-Saharan Africa
AYERNOR Harriet
China & Northeastern Asia
YANG Jade
Eastern Europe, Central and Southeast Asia, Oceania
Lu Yongfeng
