Human-Centered AI: Challenges and Opportunities in Relationship Marketing and Explainability

Place : Room 3.216-Campus Grand Paris and online
Time : 12pm-1:30pm

WILL AI FINALLY PUT THE RELATIONSHIPS INTO RELATIONSHIP MARKETING? AND IS THAT A GOOD THING?

Speaker : Aaron Ahuvia, Richard E. Czarnecki Endowed Collegiate Professor of Marketing - University of Michigan Dearborn.

Biography

Aaron Ahuvia, Ph.D., Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University’s Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook. An independent analysis of research impact* ranked him 22 in the world (19 in the US) for research influence in consumer behavior. He has been quoted in Time, The New York Times, The Wall Street Journal, and has appeared on popular radio and television shows such as The Oprah Winfrey Show.

Dr. Ahuvia is the world’s leading expert on brand love, a topic he pioneered and has worked on since 1990. His research looks at (a) consumers’ love of certain products and brands; (b) issues related to brand symbolism and consumer identity such as brand image, fashions, and trends; and (c) the nature of contemporary consumer culture with a special focus on how people can build successful lives within this environment.

HUMAN-CENTERED EXPLAINABLE AI (XAI) / BRIDGING THE GAP BETWEEN XAI AND REAL-WORLD IMPACT

Speaker : Katrien Verbert – KU Keuven

Biography

Katrien Verbert is a professor at the Augment research group of the HCI division of the Computer Science Departement at KU Leuven. Her research interests include interactive recommender systems,  visual analytics, explainable AI and applications in learning analytics, healthcare, precision agriculture, media consumption and digital humanities.
 

For further information, please contact Professor Margherita Pagani: margherita.pagani@skema.edu