Is Iron Man the most powerful Avenger because he is the best-informed?

How can one acquire this power? For what purposes—some clear, others perhaps more obscure—do states, major corporation and communities use it? How do you identify the right information in a world overloaded with messages?

To build an armour worthy of Iron Man’s, Kevin Erkeletyan turned to the Iron Woman of SKEMA Business School: its Dean, Alice Guilhon. A Marvel fan and author of a renowned book on economic intelligence, she shares all the keys to fight in this uncertain world.

Welcome to “Makes Sense?”: a leap in pop culture to explore societal challenges.

"Makes Sense?” is a podcast from SKEMA Business School, presented by Kevin Erkeletyan.    

Management, leadership, education, marketing, geopolitics, sustainability, luxury, law, AI... All of SKEMA's expertise imparted through pop culture to boost your general knowledge.  

Find out more about Alice Guilhon.