Episode 7
Podcast
Zidane/Materazzi: why do brands play with our emotions?
Published on 11/12/2023
Why do brands play on our emotions? Instead, why don’t they appeal to our intellect?
Why did Materazzi choose to insult Zidane rather than show him that he deserved to win more than Zidane did?
Was Zidane's header as instinctive as it seemed?
To better understand the mechanisms deployed by brands and their marketing managers, and also our reactions as consumers, Kevin Erkeletyan decided to replay the match. He invited an Italian, Isabella Soscia, to gain some insights.
The author of a book on emotions and consumer behaviour, she manages the Marketing Interactions research centre at SKEMA Business School. Join the discussion as it sets off to a flying start!
Listen this podcast on your favourite platform
[Musique]
générer des émotions pourquoi est-ce que
c'est primordial pour faire du marketing
pourquoi jouteon sur les émotions et pas
sur la raison ou d'autres ressorts
intellectuels ou cologique pour résumer
pourquoi est-ce que materzi a insulté
Zidane au lieu de chercher par+ B à lui
expliquer qu'il avait plus de cheveux
que lui parce que les émotions sont très
puissants quand on veut stimuler en
réaction on peut prendre des décisions
sans les émotions mais c'est plutôt
difficile bienvenue dans sense un sa
dans la pop culture pour explorer les
questions de société un podcast Business
School
Discover other podcasts
-
-
-
-
Episode 11Image
Episode 11Friends: Would Joey, Rachel, Chandler & co. have been friends in the age of social media?
Discover -
-
-
-
Episode 6Image
Episode 6Peter Pan and climate scepticism: why do people act like children?
Discover -
-
-
Episode 3Image
Episode 3The Lord of the Rings: how to turn artificial intelligence into a weapon of mass creation?
Discover -
-
