Marketing
Programme
MSc Product Management & UX Design
Practical information
Type of programme
Full time
Duration
1 or 2 years
Tuition fees
25 000€ for the 1-year MSc / 42 000€ for the 2-year MSc
Location
Milan (Italy), Paris (France)
Langue
English
Start date(s)
September, January
Admission level
High school + 3 years of study, Bachelor degree
Degree
Master degree
Programme overview
Double degree combining business, technology, design and social sciences skills
Programme taught in English on the SKEMA Paris (in fall) and POLIMI Graduate School of Management, Milan (in spring) campuses: September intake.
In a client-centric organisation, the user experience is at the heart of digital strategy. Designing valuable, viable and simple products is a must-have considering the explosion of digital platforms (apps/web).
This MSc will combine:
- A business, tech, and marketing approach (at SKEMA) to build and manage products.
- A business, design and tech approach (at POLIMI Graduate School of Management and POLI. design) to serve the user experience and interface design.
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The programme is designed to teach you the entire process of creating, designing, discovering, delivering, and managing products whether digital or physical. Partnerships with relevant companies will ensure a balanced programme with a mix of theory and practice.
By the end of the master, you will benefit from:- Technical skills and knowledge
You will gain expertise in the creation and management of a digital product. Working on real projects, you will apply operational skills in various domains such as marketing, tech/IT, design, business. - Expertise in managing teams and communicating with stakeholders
You will work in teams and with experts improving communication, negotiation, and management skills. - Advanced knowledge in product management tools
You will be able to work on the tools of the product management and UX design industry (prototyping, design, tech, data…) and learn the accurate methodology used in the business (Agile). By the end of the year, you will have had hands-on experience with professional skills. - Professional network
You will attend product management and UX design industry conferences and professional presentations to grow your network.
- Technical skills and knowledge
The programme in videos
Programme courses
This SKEMA X POLIMI double degree combines business, technology, design and social sciences skills
Taught in English on the SKEMA Paris (in the first semester) and at the POLIMI Graduate School of Management, Milan (in the second, spring semester) campuses.
September intake.
CORE COURSES (mandatory)
- Day in the Life of Product Manager, 4 credits
- The Discovery - User Research Methodology, 3 credits
- UX & UI Design: Seeking the Ultimate User Experience, 3 credits
- Data Management & Analytics, 3 credits
- Career Management 1, 0 credit
- Research Methods - Master Thesis workshop, 0 credit
ELECTIVES (choose 4)
- Database & SQL, 2 credits
- UX Writing, 2 credits
- Building websites with no-codes, 2 credits
- Art of Presenting, 2 credits
- Gamification Strategy, 2 credits
- VR Applied to Product Design (XR for VR), 2 credits
TOTAL CREDITS FOR SEMESTER 1: 21
CORE COURSES (mandatory)
- Design Thinking: Evolutions and Transformations, 3 credits
- Agile Project Management: SCRUM, 3 credits
- Product Service System Design, 3 credits
- Lean Startup Approaches, 3 credits
- Career Management 2, 1 credit
- Research Methods - Master Thesis workshop, 0 credit
ELECTIVES (choose 4)
- Designing AI Based Services, 2 credits
- Prototyping in the Digital World: Tools and Techniques, 2 credits
- Design Sprint for Digital Solution, 2 credits
- Design Ethics , credits
- Designing Sustainable Business Models Bootcamp, 2 credits
- Sustainable Organisation and People Management, 2 credits
- Prototyping with New Materials, 2 credits
- Consumer Neuroscience, 2 credits
TOTAL CREDITS SEMESTER 2: 21
DISSERTATION: 18
TOTAL CREDITS FOR THE YEAR: 60
Admissions
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Financing
2023/2024
Careers
Graduate jobs with a master's in product management, UX design
Product manager (PM), product owner (PO), head of product, UX designer, user researcher, artistic director, UX writer, product designer, web marketer, digital project manager, product marketing manager (PMM), data analyst and many other related to these areas.
This programme cuts across many domains of management including business, technology, and social sciences. Students will acquire expertise in product management, UX & UI design, data management, prototyping, discovery, delivery, project management, website and mobile graphic design, brand management, user research.
Who recruits our master's in product management graduates?
Recruiters will be digital companies from various industries (e.g. consumer goods, e-commerce, banking and finance, technology provider, services, foodtech, edtech, fintech, web agencies and media company) including start-ups, consulting firms and established companies.
Recruiting companies
Doctolib, Microsoft, Google, Younited Credit, Blablacar, Leboncoin, Amazon, Meetic, TheFork, SAP, Cdiscount, Rakuten, PwC, Deloitte, Ubisoft.
SKEMA Talent & Careers : Get ready for your career
SKEMA Talent & Careers, made of career consultants and dedicated experts, supports students in getting ready for their professional project, in discovering jobs, companies and business sectors, and in sourcing internships and jobs.
Our mission is to give you all the resources, methods and opportunities to successfully get on the job market.
Professional development
Build your professional project at each step of your studies thanks to dedicated support and resources.
Corporate events
Meet companies and recruiters, learn more about jobs and business sectors.
Internship and job search
Find your dream internship among a large number of offers available to you, in France or abroad.
Personalised advice
Discuss your plans further with a Talent & Careers consultant and get individualised guidance.
SKEMA Alumni : A powerful, supportive network
As an MSc student, you will become a member of SKEMA Alumni, a network of more than 48,000 graduates in key positions in more than 145 countries around the world. You will benefit from the numerous services that will help you to promote business opportunities, meetings and professional development.
Student testimonial
"I achieved my goals thanks to the personalised coaching I received from qualified professionals.
I was referred to the Talent & Careers team to get professional advice regarding my CV, cover letter and the steps I needed to succeed with my professional ambitions. During our regular exchanges, we defined a personalised strategy in line with my expectations.
I have found an internship in a company with great values and I want to thank the Talent & Careers team for their precious advice."
Contact us
A team is at your disposal for any further information you may require.
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